INSKIN COSMEDICS Wins ABIA 2020 Best Business Performance of the Year

Maria Enna-Cocciolone started out in the family garage deep in Inner West Sydney with one beauty brand, a stack of boxes and little more than big dreams and passion to fuel her fledging cosmedics business INSKIN COSMEDICS. That dream became a reality with the huge success in the years that followed, including being named ABIA Best Non-Salon Business Performance of the Year 2020. In what has been an unprecedented year, Sunday the 18th October saw the Australian beauty industry embrace their own with a celebration which was needed. Across the country beauty businesses and make-up artists have been overwhelmingly impacted by COVD-19 and the industry has been faced with juggling government guidelines and staff and client safety, whilst trying to maintain their bottom line. But, as the year draws towards a close, it was time to pull together- virtually.

Launched in 2011 by esteemed trade visionaries Mocha Publishing, the ABIA’s, combined with the Australian Make-up Artist Awards (AMIA’s), are the trusted national award platform which provide a benchmark of excellence across both specialist and individual categories in beauty and make-up.

Maria started INSKIN COSMEDICS in 2007 with the goal to bring to the Australian beauty industry skin solutions that that were being developed with advanced technology in mind. By 2010 after much research and international travel she was able to create her own Australian brand that not only captured international firsts in science, technology, packaging, skin transformations and skin solutions but also took into account the business needs of Australian skin care centers. Since then O Cosmedics has grown to become Australia’s number #1 Cosmedical brand and is sold in Australia, New Zealand, Hong Kong, China, Canada and the US. Now the home to several key industry brands, Maria set out to further make her mark. In 2017 she co-created the GINGER&ME range embracing the message of ‘brave, happy and grateful’, before adding the Neurocosmedics face range and finally the Professional range. This launch meant Maria became the only person in Australia to have created two Australian made, professional ranges from scratch, proving her trailblazing skills.

This year’s long awaited ABIA gala event evolved into a virtual celebration in keeping with the socially distanced times. The most aesthetically clinical, creative and entrepreneurial minds in the country, took to their screens across spas, salons and homes nationwide to discover if they were named winners for 2020 at the first ever live version of the awards. Hosted by love your sister ambassador and longtime partner of Mocha Publishing, Samuel Johnson, as the special Virtual Voice over MC, the evening saw some of the most talented creatives and businesses tuning in to celebrate.

While obviously disappointed to have cancelled the opportunity to present their award on stage, Owner/Publisher Linda Woodhead was thrilled to recognise their expertise; “Maria and INSKIN COSMEDICS are the perfect example of industry leaders and will make an excellent ambassador for the awards program and their local area. The Inner West community should be so proud of their achievement!”