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Jane Iredale is the president and founder of Iredale Mineral Cosmetics, a company she founded in 1994 which brought the mineral makeup line jane iredale to the aesthetic industry. She was the first to supply this industry with a line of makeup that had skin care benefits.
She was inspired to develop a makeup that was good for the skin by her career in the entertainment industry where she saw actresses and models struggling with the ill-effects of the many kinds of makeup they wore. Her experience in working with women whose careers depended on a clear complexion allowed her to see how skin disorders and sensitivities not only threatened careers, but also destroyed self-confidence.
Jane has always thought of makeup as an essential part of a woman's sense of well-being and she wanted to make that easy to achieve. That's why her mineral powders are a foundation, powder, concealer and sunscreen all in one, and why every product in the line is multi-functional. Her goal is to make products that look good, feel good and are good for the skin. Products must be easy to apply, as well, so that a woman can be her best in the shortest amount of time.
This has had an international resonance. The jane iredale brand is carried throughout Australia and world-wide in more than fifty countries.
Jane's success in reaching women of all ages and nationalities is based on the belief that true makeup artistry comes not from trying to make a face conform to the latest fashion trends, but from enhancing the wearer’s natural beauty and, as a result, allowing her personality to shine.
Our multitasking mineral makeup is high-performance, clean and cruelty-free - providing effective, targeted solutions for a healthy, radiant complexion.
We pledge to provide a product line that has the utmost integrity and the ability to enhance the lives of women through its effectiveness, simplicity and beauty.
We believe that our activities should be governed by the requirements of our customers and our concern for the environment.
This has guided the principles of our philanthropic giving, so we have directed our attention primarily towards women and the environment although we've also found room for some other good causes, especially in the arts.
Our environmental organizations include Greenpeace, Wildlife Conservation Society and The Nature Conservancy.
We are members of the Green Spa Network and long-time supporters of Teens Turning Green. We were one of the first companies to sign the Compact for Safe Cosmetics.
We are annual contributors to The Red Cross, Habitat for the Humanities and Construct; these are all wonderful organizations that need everybody’s support.
In October 2014, we celebrated seven years of partnership with Living Beyond Breast Cancer, a national education and support organization whose mission is to connect people with trusted breast cancer information and a community of support.
Love of AnimalsOur love of animals is directed to helping animals world-wide – wolves, polar bears, tigers, endangered frogs. Every species is stressed and would benefit from our help. Locally, we support the Berkshire Humane Society and, we’re proud to say, have a cat-spa named in our honour.
